In this module the student will explore realtime concrete problems within pricing, sales metrics and the marketing ecosystem of case companies. During the module the student will learn to methodologically and theoretically identify and analyse vital elements of modern business operations.
The student will gain insights into pricing and sales metrics and how they link to the perception of market value for buyers and sellers at the core of market exchanges
Within marketing ecosystems and networks are central. The student will learn how ecosystems are comprised of institutions, resources, delivery services and supply chains. How these elements interact, and drive competitiveness is central to sales and marketing.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see §17.
|Name of exam||Pricing, Sales Metrics and the Marketing Ecosystem|
|Type of exam|
Oral exam based on a projectGroup examination with max. 4 students.
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Study Board||Study Board of Economics and Business Administration|
|Department||AAU Business School|
|Faculty||Faculty of Social Sciences and Humanities|