Content, progress and pedagogy of the module

The module explores the internationalisation in emerging product and geographic markets. International companies respond to external or internal opportunities and use their creative efforts to introduce new products and services. They, in turn, help capture and retain market share, increase profitability, and achieve competitive advantage in international markets.

The module analyses the emergence of products and services, as well as servitization of solutions integrating design and technology. It also explores geographic emerging markets in Asia, Eastern Europe/Russia, Africa and Latin America. It brings cross-country differences in strategies across emerging markets, discusses the effects of internationalization on emerging markets and assesses risks and opportunities in emerging markets and transitional economies.

Learning objectives

Knowledge

The objective is that the student after the module possesses knowledge about:

• concepts and theories with reference to emerging product and geographic markets.
• the role of design and technology in emerging product/service solutions.
• cross-country differences in strategies across emerging markets, the effects of internationalization on emerging markets, as well as risks and opportunities in emerging markets and transitional economies

Skills

The objective is that the student after the module possesses skills in:

• discussing and delineating practices in the internationalisation in emerging product and geographic markets.
• analysing and synthesizing state-of-the- art knowledge on emerging markets.
• pursuing further knowledge related to the module topics through own academic learning.

Competences

The objective is that the student after the module possesses abilities in:

• applying and reflecting on the internationalisation in emerging product and geographic markets.
• applying concepts and theories learnt to understand the challenges faced in emerging product and geographic markets.
• applying problem-based learning principles to identify problems and propose solutions to issues based on own understanding of the subject matter.

Type of instruction

For information see § 17.

Exam

Exams