Design and Innovation


Content, progress and pedagogy of the module

Learning objectives


  • Must have knowledge about (and be able to use) different techniques and methods for elicitation of user requirements hereunder creativity techniques
  • Must have knowledge in cognitive psychology
  • Must have knowledge about different types of services and the psychological perspectives of user acceptance of these
  • Must have knowledge about different user segmentation models


  • Must be able to include users’ requirements and needs in the design of new services, which can also be based on the re-thinking of an existing product/service design
  • Must be able to identify and apply relevant theories and methods for synthesis and evaluation of the user interaction
  • Must be capable to identify and apply relevant theories for synthesis and evaluation of user interaction for service development
  • Must be able to link aspects of cognitive psychology to development of new services


  • Must have the competency to analyse a technical service and develop a conceptual design of one or more of the applications necessary to provide the service based on a specific user need.
  • Must be able to within one of the company's core areas to give an analysis of the need for the development of draft proposals for a new innovative solution concept.
  • Must be able to construct a conceptual prototype followed by the test of the concept.
  • Must be able to analyse and respond to cognitive elements of design of services
  • Must be able to use different segmentation models for targeting a (conceptual) design process
  • Must be able to assess and develop a conceptually based (for example on paper) user interface for a specific service prototype
  • Must be able to communicate the above knowledge and skills both orally and in a written repo

Type of instruction

Project work, self-study and reflection



Name of examDesign and Innovation
Type of exam
Oral exam based on a project
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleDesign og innovation
Module codeESNMICTM2P5
Module typeProject
Language of instructionEnglish
Location of the lectureCampus Copenhagen
Responsible for the module


Study BoardStudy Board of Electronics and IT
DepartmentDepartment of Electronic Systems
FacultyTechnical Faculty of IT and Design