Strategy is a key area for all organisations. Strategy is about analysing, formulating, making choices and implementing those choices that the organisation chooses to pursue.
Strategy is about integrating other disciplines such as marketing, organisation, finance and operations management. The aim of the module is to introduce the student to the basic theories and models of strategy and to give the student an understanding of how to apply these theories and models. This covers three main areas; strategic position, strategic choices and strategy in action, which provide a basic introduction to strategy theory.
A large part of strategic work is about making (strategic) decisions. This is done through analysis and as knowledge has become more accessible, organisations are required to have an increased awareness and use of digital tools in qualitative and quantitative data collection. Active work is done with online exercises, simulation and group work.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see §17.
|Name of exam||Strategy|
|Type of exam|
Written examIndividual examination
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Language of instruction||Danish|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Economics and Business Administration|
|Department||Aalborg University Business School|
|Faculty||Faculty of Social Sciences and Humanities|