Advanced Integrated Design: Business Development


Recommended prerequisite for participation in the module

1st semester in Industrial Design Engineering at Architecture & Design or similar.

Content, progress and pedagogy of the module

The aim is to enable the students to acquire an understanding of how design engineering can be used strategically and as a tool for creating new business concepts with possible triple bottom line perspectives and to enable them to acquire the knowledge and skills necessary for them to engage in these processes to create value for both companies, users and potentially society and environment.

Students who complete the module:

Learning objectives


  • Must be able to account for theories of innovation, business models and strategic design and reflect on the role of design and its possibilities within the development of new business areas and their practical application
  • Must be able to explain and evaluate methods, theories and techniques to identify, verify, make business of and communicate innovation and entrepreneurship
  • Must be able to account for the feasibility and approximate cost of the proposed technology used in the product, product development or service implementation
  • Must be able to explain, evaluate and reflect on the value creation in a business case in relation to more than financial terms, e.g. sustainability, social value and value for end-users


  • Must be able to use design oriented techniques to further develop, describe and evaluate business models and business plan and strategy in relation to product or service development
  • Must be able to use and argue specific techniques and methods for innovation and entrepreneurship and apply these to opportunity identification and problem solving in relation to choice of innovation focus
  • Must be able to present a cross-disciplinary founded business concept and adapt communication style and content to different stakeholders
  • Must be able to apply knowledge on production costs and possibilities, advanced technology and manufacturing possibilities to support a business case


  • Must be able to use and implement innovation theory as an integrated part of developing ideas and designing concepts, services or product proposals to create more possibilities for value creation and innovation focus
  • Must be able to generate a design proposal for a new business and communicate the commercial potential, strategic potential and innovative strength, technological feasibility thereof in a simple, clear and strong form
  • Must be able to scientifically describe and reflect on a complex, cross-disciplinary process involving innovation and entrepreneurship
  • Must be able to develop a concept that combines design-relevant aspects with business potential and clearly explain the commercial aspects of a concept in relation to a business plan and reflect on the concept in relation to innovation theory

Type of instruction

See general description of the types of instruction described in the introduction to Chapter 3.



Name of examAdvanced Integrated Design: Business Development
Type of exam
Written or oral exam
Permitted aids
Without aids
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleAvanceret integreret design: Forretningsudvikling
Module codeAODIPM2K15V1
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Study BoardStudy Board of Architecture and Design
DepartmentDepartment of Architecture, Design and Media Technology
FacultyThe Technical Faculty of IT and Design