Corporate Product Development


Recommended prerequisite for participation in the module

A BSc degree (Bachelor) in Architecture and Design or similar.

Content, progress and pedagogy of the module

The aim of the project is to enable the students to work professionally in a collaborative engineering based design and product development process with a client (company) to achieve a professional design proposal in coherence with predefined targets and criteria, encompassing both market and user context as well as manufacturing and production context.                                

Students who complete the module:

Learning objectives


  • Must be able to account for and reflect on the scientific validity of the main experiments, tests, proposals and evaluations affecting the decision-making in the design process
  • Must be able to explain and argue for production methods and manufacturing tools in relation to the manufacturer’s market position, culture and capabilities
  • Must be able to account for the main critical issues in the design proposal related to market and production feasibility and the appropriate course of action to amend these


  • Must be able to identify, generate and communicate relevant product development research of use, market, production and technology and use this to create a design brief stating the objectives of the design proposal and generate visions and specifications and continuously revise this during the development process
  • Must be able to estimate market potential, retail price point and determine the target cost of production per unit and design and construct product and product component proposals related to this price point, with due consideration to available production methods and manufacturing tools and capacity
  • Must be able to research, explain and evaluate a main technology used in the product design or manufacturing process in the project
  • Must apply and argue the choice of design and construction methods used to generate proposals depending on the specific focus at a given time throughout the design process


  • Must be able to generate and present an innovative product solution for a given company, market and target group, that integrates design, construction and production aspects at an advanced level and demonstrate the ability to select, assess and further develop critical aspects of the solution
  • Must be able to design a product that integrates functional aspects and features with desired visual expression, tactile and cognitive use-experience considerations that appeals to the target group
  • Must be able to design central components in details, estimating the market potential and production costs for a given number of units and present the proposal in a decision-ready manner for a client
  • Must be able to ensure that construction and production costs do not exceed the specified price and that the product’s appearance, market position and overall presentation are in keeping with the company brand

Type of instruction

See general description of the types of instruction described in the introduction to Chapter 3.



Name of examCorporate Product Development
Type of exam
Oral exam based on a project
Permitted aids
Without aids
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleProduktudvikling for en virksomhed
Module codeAODIPM1P15V4
Module typeProject
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Study BoardStudy Board of Architecture and Design
DepartmentDepartment of Architecture, Design and Media Technology
FacultyThe Technical Faculty of IT and Design