Strategy and Business in Services
2021/2022
Prerequisite/Recommended prerequisite for participation in the module
The module adds to the knowledge obtained in the 2nd semester.Content, progress and pedagogy of the module
The purpose of this module is to provide advanced knowledge on theories and methodological tools to analyse and suggest appropriate and innovative business models for service companies. The module will focus on theories of entrepreneurship with emphasis on innovative business models for product-service systems. Theories and methodological tools will be applied to specific cases.
Learning objectives
Knowledge
Students who complete the course module will obtain the following qualifications:
- Knowledge about theories and methods for business development
- Knowledge about theories of innovation and entrepreneurship
- Understand and explain the key linkages between the different theories
Skills
Students who complete the course module will obtain the following qualifications:
- Understand and explain the link between different design elements of business models: customer value, organisation, technology and financial issues
- Appropriately and critically, apply innovation and business developments theories and methodologies in the analysis of market trends and business models
- Combine knowledge on service systems and technology with business development and business potential (synthesis)
Competences
Students who complete the course module will obtain the following qualifications:
- Appropriately select and use business models in different business areas needed to realise the proposed service (synthesis)
- Select and use creative and design-driven perspectives for the development of innovative services, up to the development of appropriate business plans (synthesis)
Type of instruction
See general description of the types of instruction described in the introduction to chapter 3.
Exam
Exams
| Name of exam | Strategy and Business in Services |
| Type of exam | Written or oral exam
Individual oral (based on a presentation and discussion) or written
(a report) examination with internal censor. The assessment is
performed in accordance with the 7-point scale. |
| ECTS | 5 |
| Permitted aids | With certain aids:
See semester description. |
| Assessment | 7-point grading scale |
| Type of grading | Internal examination |
| Criteria of assessment | The criteria of assessment are stated in the Examination Policies and Procedures |
Facts about the module
| Danish title | Strategi og forretning i servicesektoren |
| Module code | MSNSSDM3173 |
| Module type | Course |
| Duration | 1 semester |
| Semester | Autumn
|
| ECTS | 5 |
| Language of instruction | English |
| Location of the lecture | Campus Copenhagen |
| Responsible for the module |
Organisation
| Study Board | Study Board of Media Technology |
| Department | Department of Architecture, Design and Media Technology |
| Faculty | Technical Faculty of IT and Design |
