Designing the Experience


Prerequisite/Recommended prerequisite for participation in the module

1st semester or similar

Content, progress and pedagogy of the module

The purpose of this project module it to provide students with advanced knowledge of techniques and tools to represent non-functional aspects of services such as time sequences, interactions and experiences. The students will learn how to use narrative, visual and multimodal techniques to communicate nature and characteristics of a service and to support users participation with knowledge about the most complex aspects of the service.

Learning objectives


Students who complete the course module will obtain the following qualifications

  • Understand service as experiences through the individuation of the most relevant non-functional component.
  • Knowledge about different levels, qualities and perceptions of experience in services.
  • Understand advanced representation techniques to represent experience in a service.
  • Extensive and advanced knowledge about storytelling and narrative techniques.
  • Some knowledge about video editing and video sketching techniques.


Students who complete the course module will obtain the following qualifications

  • Apply narrative techniques to represent service experiences.
  • Apply appropriate modality of interaction with users according to the level of their involvement in the service and the context of use.
  • Apply video sketching as a fast and rich representation technique.
  • Capability to apply multi-modal perception to interactive digital or physical services.
  • Apply multi-modal perception processes in relation to higher order cognitive processes such as emotional response and intelligibility.
  • Apply methods to test experience qualities such as usability, sociability, likeability, etc. in services.


Students who complete the course module will obtain the following qualifications

  • Involve users and reflect on their role in relation to the co-design of services and experiences.
  • Represent experience-related aspects in services (synthesis).
  • Manage and process data in relation to the design of experience in services (synthesis).

Type of instruction

See general description of the types of instruction described in the introduction to Chapter 3.



Name of examDesigning the Experience
Type of exam
Written or oral exam
In accordance with the current Framework Provisions and directions on examination from the Study Board for Media Technology:
Individual oral (based on presentation/videos and discussion) or written (based on a report) examination with internal censor. The assessment is performed in accordance with the 7-point scale.
Permitted aids
With certain aids:
See semester description
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleDesign af oplevelsen
Module codeMSNSSDM2124
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Copenhagen
Responsible for the module


Study BoardStudy Board of Media Technology
DepartmentDepartment of Architecture, Design and Media Technology
FacultyTechnical Faculty of IT and Design