Prerequisite/Recommended prerequisite for participation in the module

Content, progress and pedagogy of the module

The purpose of this project module it to provide students with advanced knowledge of techniques and tools to represent non-functional aspects of services such as time sequences, interactions and experiences. The students will learn how to use narrative, visual and multimodal techniques to communicate nature and characteristics of a service and to support users participation with knowledge about the most complex aspects of the service.

Learning objectives

Knowledge

Students who complete the course module will obtain the following qualifications

• Understand service as experiences through the individuation of the most relevant non-functional component.
• Knowledge about different levels, qualities and perceptions of experience in services.
• Understand advanced representation techniques to represent experience in a service.
• Extensive and advanced knowledge about storytelling and narrative techniques.
• Some knowledge about video editing and video sketching techniques.

Skills

Students who complete the course module will obtain the following qualifications

• Apply narrative techniques to represent service experiences.
• Apply appropriate modality of interaction with users according to the level of their involvement in the service and the context of use.
• Apply video sketching as a fast and rich representation technique.
• Capability to apply multi-modal perception to interactive digital or physical services.
• Apply multi-modal perception processes in relation to higher order cognitive processes such as emotional response and intelligibility.
• Apply methods to test experience qualities such as usability, sociability, likeability, etc. in services.

Competences

Students who complete the course module will obtain the following qualifications

• Involve users and reflect on their role in relation to the co-design of services and experiences.
• Represent experience-related aspects in services (synthesis).
• Manage and process data in relation to the design of experience in services (synthesis).

Type of instruction

See general description of the types of instruction described in the introduction to Chapter 3.

Exam

Exams