Market Analysis and New Products Business Cases - MMA


Content, progress and pedagogy of the module

Learning objectives


  • Understand the various components of the health care system including the financing and how demand and supply is influenced by market orientation within the public sector and the medical industry.


  • Develop, design, and implement marketing programs, processes, and activities.
  • Apply the analytical procedure to be followed when designing questionnaires for survey or experimental research
  • Apply analytical techniques and implement marketing activities in the medical sectors is fundamental competences for the fulfilment of job requirements in the market oriented parts of the medical industry.


  • Recognize and compare the breadth and interdependencies of today’s marketing environment
  • Evaluate marketing decisions and the development of goal-oriented marketing strategies and market research including presentation of the stages in the marketing research process from the definition of a research problem to the presentation of research results.



Name of examMarket Analysis and New Products Business Cases
Type of exam
Oral exam based on a project
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Additional information

Please contact the  programme student counsellors if you consider applying to the education and you have questions.

Please consult the Moodle page for your semester and contact the semester coordinator if you have academic questions, or the study secretary if you have administrative questions.

All other enquiries may be directed to Helene Nørgaard, secretary of the Study Board.

Facts about the module

Danish titleMarkedsanalyse og marketing cases - MMA
Module codeMEDMS13K1_10
Module typeProject
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Study BoardStudy Board of Medicine
DepartmentDepartment of Clinical Medicine
FacultyThe Faculty of Medicine