Media Management, Micro


Content, progress and pedagogy of the module

Learning objectives


  • A coherent and profound knowledge of how and why media firms organise their creative processes in particular ways and how they can be improved including how users might be integrated
  • Insight into project management in media firms including their industry specific differences
  • Knowledge of IP and contractual issues of relevance for media firms including Creative Commons.
  • Knowledge about technological convergence and the related managerial challenges media firms face 
  • Insights in strategic accounting management


  • Developed skills to evaluate the organization of creative practises in media firms and argue for specific choices in connection to improvement of and changes in the organization of the creative processes
  • Developed relevant skills to apply theories and methods to assess implications of IP rights and contracts incentive structures for the firms’ choice of strategy.
  • Developed skills to identify and implement options for reorganisation and improvements in the context of global operations.


  • Be able to discuss the complex of problems associated with organization and improvement of creativity in media firms and suggest alternatives
  • Develop abilities to account for IP rights and their implications for media firms
  • Be able to read and use financial accounts for strategic choices in media firms.

Type of instruction

The teaching is organized in accordance with the general form of teaching. Please see the programme cirruculum §17.

Extent and expected workload

Since it is a 5 ECTS course module the expected workload is 150 hours for the student.



Name of examMedia Management, Micro
Type of exam
Written or oral exam
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleMedieledelse, mikro
Module codeM-OIM-KK2-6
Module typeCourse
Duration1 semester
Language of instructionEnglish
Empty-place SchemeYes
Location of the lectureCampus Aalborg
Responsible for the module


Study BoardStudy Board of Production
DepartmentDepartment of Materials and Production
FacultyFaculty of Engineering and Science