Strategy, Organisation and Market Creation


Content, progress and pedagogy of the module

Learning objectives


  • Have gained insights into different concepts for strategy and their significance for the firm’s ability to seize opportunities and create new markets.
  • Have knowledge about possible strategies in the global organisation
  • Have knowledge about possible organizational designs in the global organisation
  • Have knowledge about the possible configuration of innovative business models and understanding their importance for businesses
  • Have knowledge about the challenges in the development of global markets and their possible solutions.
  • Have knowledge about current trends influencing the contemporary organisation.


  • Be able to understand the characteristics and drivers of market creation and development, as well as the practical means of handling them in an engineering business context 
  • Be able to understand the range, scope and complexity of challenges related to the management in creating and realizing global markets
  • Be able to work with different organizational set-ups and configurations in the global organization and be able to understand their importance for market and business creation.
  • Be able to configure and design global networks and value chains for market creation and realization.
  • Be able to understand the complexities involved in creating global markets.


  • Be able to design and evaluate the strengths and weaknesses of different organisational configurations (including network structures) and their possible contributions for the creation of global markets.
  • Be able to craft strategies for market creation in the global firm

Type of instruction

The teaching is organized in accordance with the general form of teaching. Please see the programme cirruculum §17.

Extent and expected workload

Since it is a 5 ECTS course module the expected workload is 150 hours for the student.



Name of examStrategy, Organisation and Market Creation
Type of exam
Written or oral exam
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleStrategi, organisation og markedsskabelse
Module codeM-OIM-KK2-5
Module typeCourse
Duration1 semester
Language of instructionEnglish
Empty-place SchemeYes
Location of the lectureCampus Aalborg
Responsible for the module


Study BoardStudy Board of Production
DepartmentDepartment of Materials and Production
FacultyFaculty of Engineering and Science