Media Management: Designing Global Business Systems (or Integrated Solutions) for Media Firms


Content, progress and pedagogy of the module

Learning objectives


  • Have deepened their understanding of the theories taught on this semester by applying these theories in practice.


  • Be able to analyse, and develop an integrated solution to a practical problem concerning the design of business systems or clusters within the context of the media industries or analysing home or host country effects, usually in the form of a project developed in and together with an organisation/firms. The project theme is designing Business Systems in media firms and normally requires:
    • Demarcation and analysis of the empirical background to the problem
    • Develop an operationalisation of a relevant and researchable research problem/project objective, using theory taught on this semester, but usually going beyond that.
    • Development of an adequate research/project design, including:
      • Detailed questions/objectives
      • An account of the data collection and data validation methods, data sources
      • An account of the analytical methods used and methods used to validate the findings
      • An account of the (design) methods used to develop recommendations/solutions to resolve the research problem/ achieve the project objective.
  • Presentation and validation of data
  • Presentation, validation and discussion of analytical findings
  • Presentation and validation of recommendations/solutions
  • Evaluation of the findings and recommendations/solutions, methods and, if relevant, considerations regarding the limitations and generalisability of the study.


  • Be able to work together as a team to analyse and develop integrated and feasible solution(s) to a practical organisational problem in a media firm.
  • Be able to work together with an organisation in an academically yet practically adequate manner.

Type of instruction

The module is carried out as group-based, problem-oriented project work. The group work is carried out as an independent work process in which the students themselves organise and coordinate their workload in collaboration with a supervisor. The project is carried out in groups with normally no more than 6 members.

Extent and expected workload

Since it is a 15 ECTS course module the expected workload is 450 hours for the student.



Name of examMedia Management: Designing Global Business Systems (or Integrated Solutions) for Media Firms
Type of exam
Oral exam based on a project
Assessment7-point grading scale
Type of gradingExternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleMedieledelse: Design af globale forretningssystemer eller integrerede løsninger
Module codeM-OIM-KK1-1
Module typeProject
Duration1 semester
Language of instructionEnglish
Empty-place SchemeYes
Location of the lectureCampus Copenhagen
Responsible for the module


Study BoardStudy Board of Production
DepartmentDepartment of Materials and Production
FacultyFaculty of Engineering and Science