Markedskommunikation i turisme

2021/2022

Modulets indhold, forløb og pædagogik

The module comprises a course in market communication in tourism.

 

 

Læringsmål

Viden

• different theoretical perspectives on market communication in general and specifically in relation to tourism

• empirical analyses of different types of market communication strategies

Færdigheder

• addressing contemporary issues in market communication in tourism at an academic level

• selecting, describing and applying conceptual and methodological tools for the analysis of issues relating to market communication in tourism

• producing independent and critical analyses of market communication activities in tourism

Kompetencer

• discussing and reflecting on market communication in a tourism context and, on this basis, designing relevant recommendations 

• independently continuing own competency development within the area of market communication in tourism.

Omfang og forventet arbejdsindsats

5 ECTS

Eksamen

Prøver

Prøvens navnMarket Communication in Tourism
Prøveform
Skriftlig
An internal written examination in: Market Communication in Tourism (Markedskommunikation i turisme).
The examination is a 4-day take-home assignment given by the examiner on the basis of the curriculum of the module. The assignment paper must be prepared individually and must not exceed 12 pages.
ECTS5
Tilladte hjælpemidler
Alle skriftlige og alle elektroniske hjælpemidler
Bedømmelsesform7-trins-skala
CensurIntern prøve
VurderingskriterierVurderingskriterierne er angivet i Universitetets eksamensordning

Fakta om modulet

Engelsk titelMarket Communication in Tourism
ModulkodeKATOU20177
ModultypeKursus
Varighed1 semester
SemesterForår
ECTS5
UndervisningssprogEngelsk
TompladsJa
UndervisningsstedCampus Aalborg, Campus København
Modulansvarlig

Organisation

StudienævnStudienævn for Tværkulturelle Studier
InstitutInstitut for Kultur og Læring
FakultetDet Humanistiske Fakultet