The module offers the student the possibility to explore academic challenges within marketing. During the module the student will learn how to plan, manage and conduct a project where a marketing research topic of his/her own choice is analysed and discussed.
During the module the student will – with the support of an advisor – be able to apply relevant scientific theories, models, and methods on empirical and/or theoretical within a specific subject area. Furthermore, be able to analyse, discuss and present central findings to a different recipients.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see §17.
|Name of exam||Research and Practicebased Seminar|
|Type of exam|
Oral exam based on a projectGroup examination with max. 4 students. The student may also choose to write the project alone.
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Study Board||Study Board of Business Economics|
|Department||AAU Business School|
|Faculty||The Faculty of Social Sciences|