The module builds on the marketing thinking of the customer as the central focus point of the company’s orientation. The precondition for this is understanding the customer, and what influence and drive the customer’s buying behaviour. The module provides the foundation for building this understanding in both a B2B and consumer context.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see § 17.
|Danish title||Grundlag for kunders købsadfærd|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Business Economics|
|Department||AAU Business School|
|Faculty||The Faculty of Social Sciences|