Social Analytics in Context


Content, progress and pedagogy of the module

The module social analytics in context comprises preparation of a project concerning digital collaboration and contains data preparation and data analytics. The project must be carried out in collaboration with an organization or community.

Learning objectives


In this module students will acquire knowledge of:

  • Dataset construction and data harvest, including its technical, ethical and legal implications
  • Data relevant problems in organizations, including their relation to organizational culture and the wider ecology of methods available in the organization
  • Data driven research designs and their implications for data needs and analysis.


In this module students will acquire skills in:

  • Formulating data-driven questions that make sense in context, taking available data, existing knowledge practices and the strategic situation of the organization into account.
  • Carrying out relevant data analysis
  • Producing relevant data visualizations
  • Narrating methods and findings in ways that make sense to the organization


In this module students will acquire competences in:

  • The management of a data project, including its different stages, components and participants
  • The translation of data projects into real world cases and contexts.



Name of examSocial Analytics in Context
Type of exam
Oral exam based on a project
The examination is a conversation between the student(s) and the examiner based on a project report produced individually or in a group. The project report/written work will be considered the shared responsibility of the group. Students will be examined and assessed on the basis of the entire project report, and one combined grade will be awarded each student for the project report and the oral performance.

Literature foundation: Minimum 500 standard pages supervisor approved, self-selected literature related to the project.

The project report: the total number of pages must be no less than 10 pages and no more than 15 pages per student in a project group, and 20 pages if written individually.

Duration of examination: 15 minutes per student and 5 minutes per group for assessment and announcement of result. 20 minutes in total for individual examinations.

At oral group examinations, the examination must be conducted in such a way that individual
assessment of each individual student’s performance is ensured.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleSocial Analytics in Context
Module codeKAINFOS1813
Module typeProject
Duration1 semester
9. semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Study BoardStudy Board of Communication and Digital Media
DepartmentDepartment of Communication and Psychology
FacultyFaculty of Social Sciences and Humanities