Information Architecture, Rhetoric and Persuasive Design

2021/2022

Content, progress and pedagogy of the module

The module will introduce the students to key elements of Information Architecture, including categorization and concepts, experiential, rhetorical and persuasive design principles. During the course module, the students will engage in lectures and discussions on information architecture, knowledge organisation, rhetoric, persuasive and experience design. 

Learning objectives

Knowledge

In the module the students will acquire knowledge of:

  • Information Architecture

  • Rhetoric

  • Persuasive design

  • Experience design

  • Knowledge organisation

  • Categorization and concepts

  • Knowledge of how information architectures participate in an interplay with usability, experiences and learning.

Skills

In the module the students will acquire skills in:

  • observing, analysing and interpreting information architectures irrespective of medial and organisational boundaries,

  • evaluating the use of rhetoric in ICT systems

  • detecting the needs for concept formation and categorisation as part of the information architecture design process

  • analysing the conceptual control and consistency in information architectures, their communicative effects and potential for further development

Competences

In the module the students will acquire competences in: 

  • taking an analytical, reflective and critical approach to the use of information architecture, rhetoric, persuasive and experience design

  • engaging in an interdisciplinary collaboration on information architectures, rhetoric, persuasive and experience design in a specific context

  • identifying own learning needs and structuring own learning in relation to the use of information architecture, rhetoric, persuasive and experience design in a specific context.

Exam

Exams

Name of examInformation Architecture, Rhetoric and Persuasive Design
Type of exam
Oral exam based on a project
The test takes its point of departure in a project report that may not exceed 15 pages per student in the group, and may not exceed 20 pages for individual projects.

Literature foundation: 1500 standard pages supervisor approved, self-selected literature related to the project.
ECTS15
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleInformation Architecture, Rhetoric and Persuasive Design
Module codeKAINFOAR181
Module typeProject
Duration1 semester
SemesterAutumn
7. semester
ECTS15
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module

Organisation

Study BoardStudy Board of Communication and Digital Media
DepartmentDepartment of Communication and Psychology
FacultyFaculty of Social Sciences and Humanities