The choice of foreign operation mode is a critical question for internationalising companies. In this module, the student will be introduced to knowledge and theories related to how organisations can internationalise using different non-equity foreign operation modes, such as exporting and contractual agreements such as licencing and franchising.
During the module, the student is introduced to the details and characteristics of different non-equity modes of internationalisation, including how they might be used, how they can contribute to foreign market expansion, and their drawbacks. The purpose is to enable the student to analyse the usefulness and effectiveness of different non-equity foreign operation modes in developing a firm’s involvement in a foreign market and provide recommendations for the choice of foreign operation mode.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see § 17.
|Name of exam||Non-equity Modes of Internationalisation|
|Type of exam|
Written or oral examIndividual examination.
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Study Board||Study Board of Economics and Business Administration|
|Department||AAU Business School|
|Faculty||Faculty of Social Sciences and Humanities|