Applied Cognitive Psychology and Experimental Social Psychology


Prerequisite/Recommended prerequisite for participation in the module

The module builds on knowledge obtained during the 1st semester

Content, progress and pedagogy of the module

The student will work with various psychological problems as they are reflected in technological interactive systems.

Learning objectives


  • Have knowledge and understanding of perception-cognition and emotion psychological theories including: affordance, branding process, primer demotions, problem solving and creativity.
  • Have an understanding of the complex interplay between psychological dimensions of human interaction with technical systems.
  • Have knowledge of the individual’s dependence on its context.
  • Have knowledge of the forces as leads, influences and motivates individuals and groups to choose, waive or alter attitudes, evaluations, preferences and behaviour.
  • Have knowledge of relevant research methods, including the social psychological experiment, and qualitative research methods.


  • Can identify and understand the psychological problems in technological interactive systems.
  • Can identify and understand social psychological issues in technological interactive systems.


  • Can apply theoretical knowledge to analyse practical problems and synthesize solutions based on it.

Type of instruction

As described in the introduction to Chapter 3.



Name of examApplied Cognitive Psychology and Experimental Social Psychology
Type of exam
Written or oral exam
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleAnvendt kognitionspsykologi og eksperimentel socialpsykologi
Module codeESNPDPK2K1
Module typeCourse
Duration1 semester
Language of instructionEnglish
Empty-place SchemeYes
Location of the lectureCampus Aalborg
Responsible for the module


Study BoardStudy Board of Electronics and IT
DepartmentDepartment of Electronic Systems
FacultyTechnical Faculty of IT and Design