Market Creation


Prerequisite/Recommended prerequisite for participation in the module

Bachelor in Sustainable design or similar qualifications.

Content, progress and pedagogy of the module

A student who has been through the module:

Learning objectives


  • knowledge of various conceptions of the market advanced in the course literature
  • can explain fundamental concepts of neo-classical and industrial economics, business strategy, sensory branding, actor-network theory and the sociology of markets
  • explain fundamental concepts of material culture studies and the anthropology of markets


  • can assess the competitive situation of a product, a service or a system
  • can describe the life of a product, service or system on the market and map out the processes it becomes part of
  • can discuss how product, service and system design plays into the enactment of markets
  • can discuss the implications of globalization processes for the design and marketization of products, services and systems


  • can independently take part in discussions and reflections on how markets can be created

Type of instruction

Reading and analysing texts, lectures and case presentation as well as group discussions



Name of examMarket Creation
Type of exam
Written exam
Permitted aids
AssessmentPassed/Not Passed
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleMarkedsskabelse
Module codeTBISDK13103
Module typeCourse
Duration1 semester
Language of instructionEnglish
Empty-place SchemeYes
Location of the lectureCampus Copenhagen
Responsible for the module


Study BoardStudyboard for Techno-Anthropology and Sustainable Design
DepartmentDepartment of Planning
FacultyTechnical Faculty of IT and Design