Content, progress and pedagogy of the module

Objectives:             

This course will give an in-depth introduction of the various factors that are in play when starting a business in the media and entertainment industry. It will provide the necessary background for startup of business both in context of a team working inside an existing organisation (Intrepreneurship) and startup of new businesses (Entrepreneurship).

Learning objectives

Knowledge

Students who complete the module will obtain the following qualifications:

• Must have knowledge about methods and concepts for startup of businesses
• Must be able to understand market potentials for new media products or productions
• Must be able to understand different business forms in relation to specific products or productions

Skills

Students who complete the module will obtain the following qualifications:

• Must be able to analyse a business case
• Must be able to synthesize a business plan
• Must be able to understand property rights and patents
• Must be able to understand, design and conduct media culture analysis

Competences

Students who complete the module will obtain the following qualifications:

• Must be able to understand how to collaborate within teams developing and implementing new business plans within existing companies or for startup companies
• Be able to analyse, compare and discuss different business strategies
• Be able analyse and evaluate the potential market for new media products or productions

Type of instruction

Refer to the overview of instruction types listed in § 17. The directions are decided and given by the Study Board for Media Technology.

Exam

Exams