Content, progress and pedagogy of the module

Learning objectives

Knowledge

• The student will understand theories of market analysis and market development strategies and implementation of strategies.
• The student will understand and distinguish between the different types of financing, including: lending based, equity based and cash-flow based.

Skills

• The student will learn aspect of how to identify and analyse markets and how to make strategies for approaching the market.
• The student will learn how to address financing issues of the business from a resource standpoint.
• The students will learn to identify the most suitable form of financing and resource acquirement for a specific business.

Competences

• The student will be able to use methods of identifying a market, and develop a market strategy, and to implementing the strategy.
• The student will be able to identify the needs of the new business and approach potential stakeholders and key persons in order to acquire the resources to meet the needs.
• The student will be able to operate under the restraints of limited resources and optimize the usage of those resources.

Type of instruction

The teaching is organized in accordance with the general form of teaching. Please see the programme cirruculum §17.

Extent and expected workload

Since it is a 5 ECTS course module the expected workload is 150 hours for the student.

Exam

Exams