The module comprises a course in market communication in tourism.
• different theoretical perspectives on market communication in general and specifically in relation to tourism
• empirical analyses of different types of market communication strategies
• addressing contemporary issues in market communication in tourism at an academic level
• selecting, describing and applying conceptual and methodological tools for the analysis of issues relating to market communication in tourism
• producing independent and critical analyses of market communication activities in tourism
• discussing and reflecting on market communication in a tourism context and, on this basis, designing relevant recommendations
• independently continuing own competency development within the area of market communication in tourism.
5 ECTS
Prøvens navn | Market Communication in Tourism |
Prøveform | Skriftlig
An internal written examination in: Market Communication in Tourism
(Markedskommunikation i turisme).
The examination is a 4-day take-home assignment given by the examiner on the basis of the curriculum of the module. The assignment paper must be prepared individually and must not exceed 12 pages. |
ECTS | 5 |
Tilladte hjælpemidler | Alle skriftlige og alle elektroniske
hjælpemidler |
Bedømmelsesform | 7-trins-skala |
Censur | Intern prøve |
Vurderingskriterier | Vurderingskriterierne er angivet i Universitetets eksamensordning |
Engelsk titel | Market Communication in Tourism |
Modulkode | KATOU20177 |
Modultype | Kursus |
Varighed | 1 semester |
Semester | Forår
|
ECTS | 5 |
Undervisningssprog | Engelsk |
Tomplads | Ja |
Undervisningssted | Campus Aalborg, Campus København |
Modulansvarlig |
Studienævn | Studienævn for Tværkulturelle Studier |
Institut | Institut for Kultur og Læring |
Fakultet | Det Humanistiske Fakultet |