Research and Practicebased Seminar

2020/2021

Content, progress and pedagogy of the module

The module offers the student the possibility to explore academic challenges within marketing. During the module the student will learn how to plan, manage and conduct a project where a marketing research topic of his/her own choice is analysed and discussed.

During the module the student will – with the support of an advisor – be able to apply relevant scientific theories, models, and methods on empirical and/or theoretical within a specific subject area. Furthermore, be able to analyse, discuss and present central findings to a different recipients.

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

  • different learning styles and their impact on individual and team-based knowledge generation.
  • central problems as they are identified within the academic community related to marketing and sales.
  • the role of empirical and theoretical context for formulating, exploring and analysing problematics related to marketing and sales.

Skills

The objective is that the student after the module possesses the necessary skills in:

  • describing and comparing different learning styles and their benefits and drawbacks for engaging in interpersonal work contexts.
  • identifying and analysing theoretical and/or practical problematics related to marketing and sales.
  • mastering abilities to identify how empirical and theoretical context impacts on formulating, exploring and analysing problematics related to marketing and sales.

Competences

The objective is that the student after the module possesses the necessary competences in:

  • taking responsibility for own learning and for conveying learning to a team and being able to engage peers professionally in marketing and sales related work tasks that spans across multiple disciplines.
  • relating, versionalisng and linking research questions and issues to central problems as they are identified within the academic community related to marketing and sales.
  • taking into consideration in their work the role of empirical and theoretical context for formulating, exploring and analysing problematics related to marketing and sales.

Type of instruction

For information see §17.

Exam

Exams

Name of examResearch and Practicebased Seminar
Type of exam
Oral exam based on a project
Group examination with max. 4 students. The student may also choose to write the project alone.
ECTS10
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleForskning- og praksisbaseret seminar
Module codeKAMAR20209
Module typeProject
Duration1 semester
SemesterAutumn
ECTS10
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module

Organisation

Study BoardStudy Board of Business Economics
DepartmentDepartment of Business and Management
FacultyThe Faculty of Social Sciences