Content, progress and pedagogy of the module

In this module the student will complete collaborative process with a Danish or foreign organisation. This allows students to gain minimum 12 weeks of valuable work experience while studying. During the collaborative process, students will work on completing specific tasks related to marketing (e.g. conducting analyses, preparing a specific marketing strategy), while working on identifying, exploring, analysing and reflecting on a marketing-related problem of their choice.

The purpose of this module is to allow the student to acquire practical experience through working in an organisation and bring their knowledge into play by trying out their theoretical and methodological competences in practice. The business cooporation will result in a written report, where the student explicates the knowledge, skills, and competencies acquired during the internship. A supervisor will be assigned to the student.

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

• how organisations apply principles from the marketing discipline in practice.
• practical issues within marketing and sales.

Skills

The objective is that the student after the module possesses the necessary skills in:

• applying relevant knowledge and skills in practice to identify and solve specific sales and marketing-related tasks.
• critically thinking and reflecting on practice to connect theory and practice, including how principles from the marketing discipline can be applied in practice.
• selecting and applying relevant theories for understanding and analysing specific sales and marketing-related problems.

Competences

The objective is that the student after the module possesses the necessary competences in:

• converting practical experiences performed during the business cooporation into learning and new knowledge.
• combining theory and practice to solve marketing-related tasks.

Type of instruction

For information see §17.

Extent and expected workload

Total workload on minimum 12 weeks.

Exam

Exams