Marketing is a constantly evolving science as it relates to the scope of the market that is naturally governed by continuous and rapid developments.
The current module undertakes the advanced study of topical issues, developments and trends that are influencing contemporary marketing theory and practice worldwide. In doing so, the module complements and extends the knowledge gained in the more fundamental modules of marketing with innovative thinking and trends in the evolutions in the science of marketing.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary caompetences in:
For information see §17.
|Name of exam||Contemporary Issues in Marketing|
|Type of exam|
Written or oral examGroup examination with max. 6 students.
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Danish title||Aktuelle fokusområder i marketing|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Business Economics|
|Department||AAU Business School|
|Faculty||The Faculty of Social Sciences|