In the master’s thesis, students will work on identifying, examining, analysing and reflecting on theoretical and practical problems that are closely related to the core professional competencies within marketing. Students have the option to do this by collaborating with a company or organization.
During this module, students will be assigned a supervisor and create a written report that illustrates critical and reflexive competencies related to problem-solving and developing arguments on an academic level.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see §17.
|Name of exam||Master's Thesis|
|Type of exam|
Master's thesis/final projectGroup examination with max. 4 students and the possibility to be examined individually. The student may also choose to write the project alone.
|Assessment||7-point grading scale|
|Type of grading||External examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Business Economics|
|Department||AAU Business School|
|Faculty||The Faculty of Social Sciences|