Qualitative Research Methods in International Business


Content, progress and pedagogy of the module

Qualitative research methods in international business research provide the opportunity to uncover and understand what lies behind international business phenomena about which there is limited knowledge.

The goal of this module is to equip the student with the knowledge, skills, and competencies required for designing, conducting, and evaluating qualitative research projects in international business. The student will be introduced to different qualitative research designs, methods and analytical techniques. The focus will be on providing students with declarative knowledge (i.e. what is qualitative research), procedural knowledge (i.e. how to apply qualitative research methods), and conditional knowledge (i.e. when to use qualitative research methods).

Learning objectives


The objective is that the student after the module possesses the necessary knowledge on:

  • basic ideas behind qualitative research in international business research.
  • commonly used qualitative methods in international business research.
  • innovations and debates in qualitative international business methods.


The objective is that the student after the module possesses the necessary skills in:

  • defining and explaining the concept of qualitative research and comparing different approaches to qualitative research.
  • identifying central issues involved in designing qualitative research.
  • discussing strengths and weaknesses of alternative research designs, data collection methods, and data analysis techniques for conducting qualitative research.


The objective is that the student after the module possesses the necessary competences in:

  • designing their own qualitative research project and select the most appropriate research design and methods to fit the research question and be able to reflect upon how methodological choices shape result.
  • applying qualitative data analysis techniques to transform qualitative data into findings and using software to support the data analysis, and on the basis of this interpret and evaluate reports of qualitative studies.
  • taking personal and/or group responsibility for personal development and progress of academic skills within the subject area.

Type of instruction

For information see § 17.



The module shares exams with

Facts about the module

Danish titleKvalitative metoder i international business
Module codeKAINB20207
Module typeProject
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Study BoardStudy Board of Business Economics
DepartmentAAU Business School
FacultyThe Faculty of Social Sciences