Content, progress and pedagogy of the module

Learning objectives

Knowledge

• Must have knowledge about (and be able to use) different techniques and methods for elicitation of user requirements hereunder creativity techniques
• Must have knowledge in cognitive psychology
• Must have knowledge about different types of services and the psychological perspectives of user acceptance of these
• Must have knowledge about different user segmentation models

Skills

• Must be able to include users’ requirements and needs in the design of new services, which can also be based on the re-thinking of an existing product/service design
• Must be able to identify and apply relevant theories and methods for synthesis and evaluation of the user interaction
• Must be capable to identify and apply relevant theories for synthesis and evaluation of user interaction for service development
• Must be able to link aspects of cognitive psychology to development of new services

Competences

• Must have the competency to analyse a technical service and develop a conceptual design of one or more of the applications necessary to provide the service based on a specific user need.
• Must be able to within one of the company's core areas to give an analysis of the need for the development of draft proposals for a new innovative solution concept.
• Must be able to construct a conceptual prototype followed by the test of the concept.
• Must be able to analyse and respond to cognitive elements of design of services
• Must be able to use different segmentation models for targeting a (conceptual) design process
• Must be able to assess and develop a conceptually based (for example on paper) user interface for a specific service prototype
• Must be able to communicate the above knowledge and skills both orally and in a written repo

Type of instruction

Project work, self-study and reflection

Exam

Exams