Content, progress and pedagogy of the module

Learning objectives

Knowledge

• Must have knowledge on theories regarding business development based on communication, media and information technologies, including network economics, information economics, transaction costs analysis, and business ecosystems
• Must have an understanding of theories on innovation

Skills

• Must be able to apply theories and methodological tools on specific company and technology cases
• Must be able to evaluate the application of business models in different business areas

Competences

• Must have the competencies to discuss the links between different design elements of business models: customer value, organisation, technology and financial issues
• Must have acquired the knowledge and skills to explain the key linkages between the different theories of the course, and use these critically in an analysis of market trends and business models
• Must have acquired the ability to combine knowledge on technological solutions with business development and business potential
• Must master theories and methodological tools to analyse and suggest appropriate and innovative business models for companies, which are offering communication, media and information services and products and using these solutions in their business operations

Type of instruction

Types of instruction are listed at the start of §17; Structure and contents of the programme.

Exam

Exams