The purpose of the module is to advance and deepen the student's understanding of central concepts, models and theories in marketing that comply with the challenges of today. With an anchoring in value-creation and understanding of consumer behaviour, this module will focus at deepening the insights into marketing theory and approaches dealing with specialized topics that is of key importance to the companies’ ability to be market-oriented in the ever-changing marketing environment.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences to:
For infomation see § 17.
|Name of exam||Advanced Topics in Marketing|
|Type of exam|
Written or oral examIndividuel eksamen.
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Danish title||Videregående marketing|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Business Economics|
|Department||AAU Business School|
|Faculty||The Faculty of Social Sciences|