Strategy

2020/2021

Content, progress and pedagogy of the module

Strategy is a key theme for all organisations. Strategy is about analysing, formulating, making choices and implementing the choices that the organisation decides to pursue.


Strategy is about integrating other disciplines such as marketing, organisation, finance and operations management. The objective of the module is 1) to introduce the student to the basic theories and models concerning strategy and 2) to give the student an understanding of the way in which these theories and models may be applied. This includes three main areas: strategic position, strategic choices and strategy in action, thus providing a basic introduction to the strategy theory.

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

  • key theoretical approaches to strategy.
  • theoretical and practical benefits and limitations when applying various theoretical perspectives, methods and approaches to a key issue within strategy and being able to reflect on these.

Skills

The objective is that the student after the module possesses the necessary skills in:

  • selecting relevant and key methods to study strategy, theoretically and practically.
  • selecting and apply relevant methods and tools to generate knowledge and analyse a key issue within strategy.

Competences

The objective is that the student after the module possesses the necessary competences in:

  • applying a problem-oriented approach to key issues within strategy.
  • uniting theory and practice in an academic manner within a key issue in relation to strategy.

Type of instruction

For information see §17.

Exam

Prerequisite for enrollment for the exam

  • A prerequisite for participating in the exam is that the student has participated actively in developing written material during the module.

Exams

Name of examStrategy
Type of exam
Oral exam
Group examination with max. 6 students.
ECTS10
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleStrategi
Module codeBAEØK202018
Module typeCourse
Duration1 semester
SemesterAutumn
ECTS10
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module

Organisation

Study BoardStudy Board of Business Economics
DepartmentDepartment of Business and Management
FacultyThe Faculty of Social Sciences