Strategy and Business in Services


Prerequisite/Recommended prerequisite for participation in the module

The module adds to the knowledge obtained in the 2nd semester.

Content, progress and pedagogy of the module

The purpose of this module is to provide advanced knowledge on theories and methodological tools to analyse and suggest appropriate and innovative business models for service companies. The module will focus on theories of entrepreneurship with emphasis on innovative business models for product-service systems. Theories and methodological tools will be applied to specific cases.

Learning objectives


Students who complete the course module will obtain the following qualifications:

  • Knowledge about theories and methods for business development
  • Knowledge about theories of innovation and entrepreneurship
  • Understand and explain the key linkages between the different theories


Students who complete the course module will obtain the following qualifications:

  • Understand and explain the link between different design elements of business models: customer value, organisation, technology and financial issues
  • Appropriately and critically, apply innovation and business developments theories and methodologies in the analysis of market trends and business models
  • Combine knowledge on service systems and technology with business development and business potential (synthesis)


Students who complete the course module will obtain the following qualifications:

  • Appropriately select and use business models in different business areas needed to realise the proposed service (synthesis)
  • Select and use creative and design-driven perspectives for the development of innovative services, up to the development of appropriate business plans (synthesis)

Type of instruction

See general description of the types of instruction described in the introduction to chapter 3.



Name of examStrategy and Business in Services
Type of exam
Written or oral exam
Individual oral (based on a presentation and discussion) or written (a report) examination with internal censor. The assessment is performed in accordance with the 7-point scale.
Permitted aids
With certain aids:
See semester description.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleStrategi og forretning i servicesektoren
Module codeMSNSSDM3173
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Copenhagen
Responsible for the module


Study BoardStudy Board of Media Technology
DepartmentDepartment of Architecture, Design and Media Technology
FacultyTechnical Faculty of IT and Design