Media Management: Designing Global Business Systems (or Integrated Solutions) for Media Firms

2019/2020

Content, progress and pedagogy of the module

Learning objectives

Knowledge

  • Have deepened their understanding of the theories taught on this semester by applying these theories in practice.

Skills

  • Be able to analyse, and develop an integrated solution to a practical problem concerning the design of business systems or clusters within the context of the media industries or analysing home or host country effects, usually in the form of a project developed in and together with an organisation/firms. The project theme is designing Business Systems in media firms and normally requires:
    • Demarcation and analysis of the empirical background to the problem
    • Develop an operationalisation of a relevant and researchable research problem/project objective, using theory taught on this semester, but usually going beyond that.
    • Development of an adequate research/project design, including:
      • Detailed questions/objectives
      • An account of the data collection and data validation methods, data sources
      • An account of the analytical methods used and methods used to validate the findings
      • An account of the (design) methods used to develop recommendations/solutions to resolve the research problem/ achieve the project objective.
  • Presentation and validation of data
  • Presentation, validation and discussion of analytical findings
  • Presentation and validation of recommendations/solutions
  • Evaluation of the findings and recommendations/solutions, methods and, if relevant, considerations regarding the limitations and generalisability of the study.

Competences

  • Be able to work together as a team to analyse and develop integrated and feasible solution(s) to a practical organisational problem in a media firm.
  • Be able to work together with an organisation in an academically yet practically adequate manner.

Type of instruction

The module is carried out as group-based, problem-oriented project work. The group work is carried out as an independent work process in which the students themselves organise and coordinate their workload in collaboration with a supervisor. The project is carried out in groups with normally no more than 6 members.

Extent and expected workload

Since it is a 15 ECTS course module the expected workload is 450 hours for the student.

Exam

Exams

Name of examMedia Management: Designing Global Business Systems (or Integrated Solutions) for Media Firms
Type of exam
Oral exam based on a project
ECTS15
Assessment7-point grading scale
Type of gradingExternal examination

Facts about the module

Danish titleMedieledelse: Design af globale forretningssystemer eller integrerede løsninger
Module codeM-OIM-KK1-1
Module typeProject
Duration1 semester
SemesterAutumn
ECTS15
Language of instructionEnglish
Empty-place SchemeYes
Location of the lectureCampus Copenhagen
Responsible for the module

Organisation

Study BoardStudy Board of Industry and Global Business Development
DepartmentDepartment of Materials and Production
FacultyFaculty of Engineering and Science