Experience Design in Media Arts Cultures: From Concept To Production


Content, progress and pedagogy of the module

During the project module the students will work with the development of experience design concepts (and prototypes) in media arts cultures, which will be focused on the 1 semester's identification of problems and relevant areas of attention within the field of media arts cultures - aesthetically, politically, socially, institutionally.

The module will enable the student to develop a theoretical and critical discourse analysing experience design processes, and use design-based methodologies to address problems within the field of media arts cultures. During the semester, the students will be analyzing different examples of experience designs (or designs aimed for public use and consumption) and their contexts to develop a critical perception skills and engage in critical discourses; furthermore, students will  be asked to engage in constructing their own experience design processes, whereby the acquisition of imaginative and visionary competencies are in focus.

Courses and teaching activities may be offered within in the following areas:

  • Course 1 – Media Art in (Design) Contexts.
  • Course 2 – Methodologies of Experience Design in Media Arts Cultures.
  • Course 3 - Evaluation methods of Design Processes.
  • Course 4 - Management and Business Models in Experience Culture.

Course 5 – Experience Culture and Economy.

2nd semester project module "Experience Design in Media Arts Cultures" will prepare the student for 3rd semester’s theme of media creation and 4th semester’s master's thesis.

The student must be able to reflect on the content of the module relative to the methodologies and theories of the field.
Professional guidance in problem-based learning will be offered in connection with the courses offered to support the project module.

Learning objectives


  • Theories and practices of experience design technologies
  • Principles and methods of collaborative and complex design processes
  • Theories of experience economy in media art cultures
  • Methods of testing and evaluating experience design processes
  • Scientific methods and theories of the field of experience design.


  • To use and operationalize theories of experience design in media art cultures
  • To use experience design technologies in prototype development
  • To use technologies in testing and evaluating experience design
  • To argue future cultural and economic potential of practices in media art cultures
  • To use technologies in communicating and disseminating media art cultures
  • To analyse, operationalize and implement experience design in media art cultures


  • To use knowledge about media art cultures to produce experience design for media art contexts based on systematic -analytical and creative synthesizing processes.
  • To evaluate the theoretical and practical problems in the production process, and to select and justify appropriate design and development methods.
  • Reflect on the content of the module using the theory and practices of media art cultures and scientific methodology.
  • To identify own learning needs and structure own learning in relation to the subject area of Experience Design in Media Art Cultures.
  • To lead, manage and facilitate collaborative and complex experience design processes.



Name of examExperience Design in Media Arts Cultures: From Concept To Production
Type of exam
Oral exam based on a project
Permitted aids
All written and all electronic aids
Assessment7-point grading scale
Type of gradingExternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleOplevelsesdesign i Media Arts Cultures: Fra koncept til produkt
Module codeKAMAC20155
Module typeProject
Duration1 semester
This module is offered only as a part of the ERASMUS MUNDUS Master of Excellence: Media Arts Cultures
2nd semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Study BoardStudy Board of Communication and Digital Media
DepartmentDepartment of Communication and Psychology
FacultyThe Faculty of Humanities