Content, progress and pedagogy of the module

Recently, the concept Business Models has become a popular theme. The Internet introduced new business options, but at the same time, the nuances complicated the ways in which to operate a business. The way in which to design and operate a business model is essential, but which analyses and design tools are available? This module will focus on this question by introducing the concept and its background and by introducing ways in which to work with business models.

Learning objectives

Knowledge

The student must through the module obtain knowledge about:

• Knowledge of key theoretical tools can be applied for the development of business models.

Skills

The student must through the module obtain skills in:

• Analysing the relation of business models to key areas such as strategy, organisational development, management accounting, marketing, value chain analysis and stakeholder analysis.

Competences

The student must through the module obtain competences to:

• Developing business models and applying these to case companies.

Exam

Exams