Art & Technology Entrepreneurship


Content, progress and pedagogy of the module

This module introduces entrepreneurship and marketing of art and technology products as an integrated design feature. On the basis of different theoretical positions, the module presents various marketing and strategic design methods and evaluation methods. The module entails analysis of the relationship between art and technology products, their contexts, and various marketing strategies with the view to create suitable entrepreneurial strategies for art and technology products.

In connection with the module, courses may be offered within the following areas:

  • Strategic Communication
  • Art &Technology Entrepreneurship

Learning objectives


During this module, students should acquire basic knowledge about

  • theories on strategic communication and marketing of experience products
  • methods of analysis and interpretation of well-known marketing practices in a given commercial context


During this module, students should acquire skills in

  • applying methods of entrepreneurship and marketing practices in a given commercial context
  • analyzing and identifying possible markets and consumer and target groups


During this module, students should acquire competencies in

  • applying acquired knowledge about marketing and entrepreneurship to existing and future projects within the field of Art &Technology.
  • constructing synergy between marketing, entrepreneurship and artistic artefacts.

Type of instruction

Individual or group work in relation to course and seminar activities



Name of examArt & Technology Entrepreneurship
Type of exam
Written exam
The examination is a free assignment, which is evaluated by one examiner and awarded a pass/fail grade.
Number of pages: the written work must not exceed 15 pages.

In case of a Fail grade, an external examiner will also evaluate the assignment.

The examination may be substituted by satisfactory and active participation in
courses, i.e. 80% presence and submission of all assignments set during the course.
AssessmentPassed/Not Passed
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleOplevelsesteknologi og entrepreneurskab
Module codeBAART201521
Module typeCourse
Duration1 semester
6. semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Study BoardStudy Board of Art, Health and Technology
DepartmentDepartment of Communication and Psychology
FacultyThe Faculty of Humanities