This module introduces entrepreneurship and marketing of art and technology products as an integrated design feature. On the basis of different theoretical positions, the module presents various marketing and strategic design methods and evaluation methods. The module entails analysis of the relationship between art and technology products, their contexts, and various marketing strategies with the view to create suitable entrepreneurial strategies for art and technology products.
In connection with the module, courses may be offered within the following areas:
During this module, students should acquire basic knowledge about
During this module, students should acquire skills in
During this module, students should acquire competencies in
Individual or group work in relation to course and seminar activities
|Name of exam||Art & Technology Entrepreneurship|
|Type of exam|
Written examThe examination is a free assignment, which is evaluated by one examiner and awarded a pass/fail grade.
Number of pages: the written work must not exceed 15 pages.
In case of a Fail grade, an external examiner will also evaluate the assignment.
The examination may be substituted by satisfactory and active participation in
courses, i.e. 80% presence and submission of all assignments set during the course.
|Type of grading||Internal examination|
|Criteria of assessment||The examination should demonstrate that the student has fulfilled the objectives outlined above.|
|Danish title||Oplevelsesteknologi og entrepreneurskab|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Art & Technology|
|Department||Department of Communication and Psychology|
|Faculty||The Faculty of Humanities|