Content, progress and pedagogy of the module

This module introduces entrepreneurship and marketing of art and technology products as an integrated design feature. On the basis of different theoretical positions, the module presents various marketing and strategic design methods and evaluation methods. The module entails analysis of the relationship between art and technology products, their contexts, and various marketing strategies with the view to create suitable entrepreneurial strategies for art and technology products.

In connection with the module, courses may be offered within the following areas:

• Strategic Communication
• Art &Technology Entrepreneurship

Learning objectives

Knowledge

During this module, students should acquire basic knowledge about

• theories on strategic communication and marketing of experience products
• methods of analysis and interpretation of well-known marketing practices in a given commercial context

Skills

During this module, students should acquire skills in

• applying methods of entrepreneurship and marketing practices in a given commercial context
• analyzing and identifying possible markets and consumer and target groups

Competences

During this module, students should acquire competencies in

• applying acquired knowledge about marketing and entrepreneurship to existing and future projects within the field of Art &Technology.
• constructing synergy between marketing, entrepreneurship and artistic artefacts.

Type of instruction

Individual or group work in relation to course and seminar activities

Exam

Exams