Objectives:
This course will give an in-depth introduction of the various factors that are in play when starting a business in the media and entertainment industry. It will provide the necessary background for startup of business both in context of a team working inside an existing organisation (Intrepreneurship) and startup of new businesses (Entrepreneurship).
Students who complete the module will obtain the following qualifications:
Must have knowledge about methods and concepts for startup of businesses
Must be able to understand market potentials for new media products or productions
Must be able to understand different business forms in relation to specific products or productions
Students who complete the module will obtain the following qualifications:
Must be able to analyse a business case
Must be able to synthesize a business plan
Must be able to understand property rights and patents
Must be able to understand, design and conduct media culture analysis
Students who complete the module will obtain the following qualifications:
Must be able to understand how to collaborate within teams developing and implementing new business plans within existing companies or for startup companies
Be able to analyse, compare and discuss different business strategies
Be able analyse and evaluate the potential market for new media products or productions
Refer to the overview of instruction types listed in the start of chapter 3. The types of instruction for this course are decided in accordance with the current Framework Provisions and directions are decided and given by the Study Board for Media Technology.
Name of exam | Creative Innovation and Entrepreneurship |
Type of exam | Written or oral exam
In accordance with the current Framework Provisions and directions
on examination
from the Study Board for Media Technology: Oral or written examination with internal censor. The assessment is performed in accordance with the 7-point grading scale. |
ECTS | 5 |
Permitted aids | With certain aids:
See semester description |
Assessment | 7-point grading scale |
Type of grading | Internal examination |
Criteria of assessment | The criteria for the evaluation are specified in the Framework Provisions. |
Danish title | Kreativ innovation og entrepreneurskab |
Module code | MSNMEDM3142 |
Module type | Course |
Duration | 1 semester |
Semester | Autumn
|
ECTS | 5 |
Language of instruction | English |
Location of the lecture | Campus Aalborg, Campus Copenhagen, Campus Esbjerg |
Responsible for the module |
Study Board | Study Board of Media Technology |
Department | Department of Architecture, Design and Media Technology |
Faculty | Technical Faculty of IT and Design |