Prerequisite/Recommended prerequisite for
participation in the module
5th semester
Content, progress and pedagogy of the
module
The students shall understand the societal, cultural, and
psychological role of media. This includes structures and
organization of media, content, audience, effects, emotions,
nonformal learning, and meaning, as well as an understanding of the
users by going out into their world.
Learning objectives
Knowledge
Students who complete the module will obtain the following
qualifications:
- Must have knowledge of empirical and critical
research, including systematic quantitative and qualitative
research methods
- Must understand the impact of media
globalization and convergence
- Must have knowledge of history and current
trends in media, effects, and ideology, for example concerning
audience, life style, media influence, and the role of power
- Must understand the concept of culture and
intercultural communication and their relevance and implications to
media development and globalization
- Must understand and apply
interpretative paradigm to media development. This includes those
approaches that promote qualitative methodologies, such as
ethnography, grounded theory, diary studies, cultural probes
- Must understand that the theory and
methodology adopted behind chosen methods are important to the
understanding of the nature of evidence in media related
research
- Must have knowledge of psychological and
sociological approaches to the study of emotions and their
relevance and implications to media development. This includes
cognitive, biological, social, and cultural aspects of
emotions
- Must have knowledge of the concept of
non-formal learning and its relevance and implications to media
development. This includes aspects such as user empathy, play, and
playfulness
Skills
Students who complete the module will obtain the following
qualifications:
- Must be able to apply methods for empirical
and critical investigations
- Must be able to apply the ideas of convergence
and globalization to the history and current trends in media
development
- Must be able to evaluate media
texts/communicative resources in relation to end-user groups and
lifestyle
- Must be able to critically apply the idea of
digital identities, social class and mediascapes, and how they are
communicated through cultural artifacts
- Must be able to apply interpretative methods.
This includes ethnographic and focus groups methods, together with
fieldwork, video observations, in depth and narrative
interviews
- Must be able to apply rigorous and disciplined
analysis of data, including grounded theory
- Must be able to evaluate emotions and the
concept of non-formal learning. This includes a holistic approach
to the understanding of the user where situations and contexts are
units of the analysis
Competences
Students who complete the module will obtain the following
qualifications:
- Must be able to synthesize and
apply knowledge and understanding regarding the
consequences of choosing a specific approach, method, conceptual
framework, and theory in relation to media development
- Must be able to synthesize and
understand advantages, disadvantages,
possibilities, and limitations regarding the issues of
globalization and convergence
- Must be able to synthesize,
understand and apply
interpretative methods
- Must be able to synthesize knowledge and
understanding of sociological and psychological aspects of the use
and development of media technology and apply
those factors to the design, use, and analysis of media
technology
Type of instruction
Refer to the overview of instruction types listed in the start
of chapter 3. The types of instruction for this course are decided
in accordance with the current Framework Provisions and directions
are decided and given by the Study Board for Media Technology.
Exam
Exams
Name of exam | Media Sociology and Psychology |
Type of exam | Written or oral exam
In accordance with the current Framework Provisions and directions
on examination from the Study Board for Media Technology:
To be eligible to take the exam the student must have fulfilled:
• handing in of written assignments or the like
• completion of certain – or all – study activities
Note that if admittance to the exam or parts of the assessment is
to be based on written work or ex-ercises, a deadline is stipulated
for when the work must be handed in. If the student hands in
pa-pers/exercises after the deadline, the student has used an
examination attempt.
The exam Individual oral or written examination with internal
censor. The assessment is performed with the Pass/Fail
grade. |
ECTS | 5 |
Permitted aids | With certain aids:
See semester description |
Assessment | Passed/Not Passed |
Type of grading | Internal examination |
Criteria of assessment | The criteria for the evaluation are specified in the Framework
Provisions. |