Content, progress and pedagogy of the module

Learning objectives

Skills

• Can design and implement a market analysis
• Can plan, collect, analyze, and present data from e.g. a quantitative study (such as a survey or registerbased study), as well as a qualitative study
• Can understand and explain the steps in a “good” regression analysis, including the relationship between purpose and methodology, inclusion of theory/evidence and put forth hypotheses, examination of data, use statistical tools in model specification, risk of bias and a loss of efficiency, etc.
• Can use the guidelines on a “good method of analysis” for a given issue, including assessing the possibilities for conducting a ceteris paribus cause-effect analysis based on a data set with non-randomized data.
• Can critically assess articles/reports that use regression analysis/statistical analysis of register-based data or questionnaire data
• Can use and combine methods in the prerequisite subjects overall to design and develop a market analysis for a topic related to the health care system
• Can work with qualitative data and quantitative surveys simultaneously. Can specifically handle/evaluate how the company can obtain knowledge on a topic by means of a non-experimental study.

Competences

• Can design market studies
• Can be part of a medical market access/marketing team in a company, including constructively assessing and participating in marketing activities (including critiquing the activities of competitors)

Exam

Exams

Additional information

Please contact the  programme student counsellors if you consider applying to the education and you have questions.

Please consult the Moodle page for your semester and contact the semester coordinator if you have academic questions, or the study secretary if you have administrative questions.

All other enquiries may be directed to Helene Nørgaard, secretary of the Study Board.