Media Management

2018/2019

Content, progress and pedagogy of the module

This module is based on knowledge obtained at the 2nd semester of the Master of Science and Technology programme in Operations and Innovation Management with specialisation in Media Management

Learning objectives

Knowledge

  • Have gained knowledge and understanding of theoretical reflective work in the context of media firms/industries
  • Have gained insight into management and/or growth of media firms/industries as well as insights into the practical organization of content production.

Skills

  • Be able to describe the problem solved and the criteria applied for its solution
  • Be able to evaluate the concepts, theories and methodologies applied in the solution of the problem
  • Be able to account for the choices made during the solution of the problem, and to substantiate that these are made on a high professional level
  • Be able to assess the limitations of the concepts, theories and methodologies applied in the solution of the problem.

Competences

  • Be able to analyse and solve an actual problem of relevance for media firms/industries through application of systematic research and development processes.

Type of instruction

The project work is carried out as an independent work process in which the students themselves organise and coordinate their workload in collaboration with a supervisor. The project may be carried out individually or in groups. The project may be finalized with a project report or in the form of a scientific paper with supporting appendices.



Extent and expected workload

Since it is a 30 ECTS course module the expected workload is 900 hours for the student.

Exam

Exams

Name of examMedia Management
Type of exam
Oral exam based on a project
ECTS30
Assessment7-point grading scale
Type of gradingInternal examination

Facts about the module

Danish titleMedieledelse
Module codeM-OIM-KK3-1
Module typeProject
Duration1 semester
SemesterAutumn
ECTS30
Language of instructionEnglish
Empty-place SchemeYes
Location of the lectureCampus Aalborg
Responsible for the module

Organisation

Study BoardStudy Board of Industry and Global Business Development
FacultyFaculty of Engineering and Science
SchoolSchool of Engineering and Science