Media Management: Innovation and Technology Management in Media Firms

2018/2019

Content, progress and pedagogy of the module

Learning objectives

Knowledge

  • Have deepened their understanding of the theories taught on this semester by applying these theories in practice.

Skills

  • Be able to analyse, and develop an integrated solution to a practical problem concerning technology and innovation leadership/management within the media industries, usually in the form of a project developed in and together with an organisation. The project theme is Media Management and Innovation and Technology management and normally requires:
    • Demarcation and analysis of the empirical background to the problem
    • Develop an operationalisation of a relevant and researchable research problem/project objective, using theory taught on this semester, but usually going beyond that.
    • Development of an adequate research/project design, including:
      • Detailed questions/objectives
      • An account of the data collection and data validation methods, data sources
      • An account of the analytical methods used and methods used to validate the findings
      • An account of the (design) methods used to develop recommendations/solutions to resolve the research problem/ achieve the project objective.
  • Presentation and validation of data
  • Presentation, validation and discussion of analytical findings
  • Presentation and validation of recommendations/solutions
  • Evaluation of the findings and recommendations/solutions, methods and, if relevant, considerations regarding the limitations and generalisability of the study.

Competences

  • Be able to work together as a team to analyse and develop integrated and feasible solution(s) to a practical organisational problem in media firms.
  • Be able to work together with an organisation in an academically yet practically adequate manner.

Type of instruction

The module is carried out as group-based, problem-oriented project work. The group work is carried out as an independent work process in which the students themselves organise and coordinate their workload in collaboration with a supervisor. The project is carried out in groups with normally no more than 6 members.

Extent and expected workload

Since it is a 15 ECTS course module the expected workload is 450 hours for the student.

Exam

Exams

Name of examMedia Management: Innovation and Technology Management in Media Firms
Type of exam
Oral exam based on a project
ECTS15
Assessment7-point grading scale
Type of gradingExternal examination

Facts about the module

Danish titleMedieledelse: Innovations- og teknologiledelse
Module codeM-OIM-KK2-2
Module typeProject
Duration1 semester
SemesterSpring
ECTS15
Language of instructionEnglish
Empty-place SchemeYes
Location of the lectureCampus Aalborg
Responsible for the module

Organisation

Study BoardStudy Board of Industry and Global Business Development
FacultyFaculty of Engineering and Science