Media Management, Meso

2018/2019

Content, progress and pedagogy of the module

Learning objectives

Knowledge

  • Have gained knowledge and understanding how media industries are organised spatially and what their social effects are – Including knowledge about
    • Media and globalisation including globalisation of media conglomerates
    • Outsourcing/offshoring and media production
    • Outsourcing/offshoring and spillover-effects
    • Media economics (e.g. Hollywood economics)
    • Construction of media clusters
    • Media in society and related policy issues

Skills

  • Be able to understand why media firms globalise in particular ways and what the implication of their globalization is for the home and host societies.
  • Be able to understand the principles behind media economics
  • Understand the role of policy in constructing media clusters
  • Be able to grasp controversies related to media’s role in society

Competences

  • Design and create analytical frameworks for assessment the drivers behind media firms’ globalisation strategies and their local implications using multiple perspectives
  • Reflect on the how to create media clusters
  • Navigate in discussions related to media’s role in society.

Type of instruction

The teaching is organized in accordance with the general form of teaching. Please see the programme cirruculum §17.

Extent and expected workload

Since it is a 5 ECTS course module the expected workload is 150 hours for the student.

Exam

Exams

Name of examMedia Management, Meso
Type of exam
Written or oral exam
ECTS5
Assessment7-point grading scale
Type of gradingInternal examination

Facts about the module

Danish titleMedieledelse
Module codeM-OIM-KK1-4
Module typeCourse
Duration1 semester
SemesterAutumn
ECTS5
Language of instructionEnglish
Empty-place SchemeYes
Location of the lectureCampus Copenhagen
Responsible for the module

Organisation

Study BoardStudy Board of Industry and Global Business Development
FacultyFaculty of Engineering and Science