Content, progress and pedagogy of the module

Learning objectives

Knowledge

• The student will be able to understand the different elements of the business model as well as the internal connections between the elements of the model.
• The student will be able to distinguish between different business models archetypes and how their design features differ.

Skills

• The student will be able to develop the most suitable business model for a new business based on data collected through desk- and field research.
• The student will be able to distinguish between different archetypes of business models and describe the implications of adopting a new business model within an existing business.
• The student will be able to use the business model as a strategic tool of communication within new business creation.
• The student will be able to unfold different scenarios through business model prototyping.

Competences

• The student will be able to analyse and develop new business with both an external and internal perspective through a business modeling approach.

Type of instruction

The teaching is organized in accordance with the general form of teaching. Please see the programme cirruculum §17.

Extent and expected workload

Since it is a 5 ECTS course module the expected workload is 150 hours for the student.

Exam

Exams