Markedskommunikation i turisme


Modulets indhold, forløb og pædagogik

The module comprises courses relating to tourism policy, innovation and market communication.






  • theories on how to develop tourism drawing on one or a number of the following areas: market communication, innovation and tourism policy – and skills in reflecting critically on these
  • empirical analyses of concrete development-related challenges within the areas of market communication, innovation and entrepreneurship and tourism policy with a focus on how different areas and actors relate to each other, as well as the interplay between these


  • identifying issues which relate to tourism development within one or a number of disciplinary areas of the semester: market communication, innovation and tourism policy
  • selecting, describing and applying theories and methods for the analysis of case specific issues relating to tourism development within one or a number of or the disciplines of the semester
  • producing independent and critical analyses of development-related issues within one or a number of the disciplines of the programme through creative and reflective application of existing and/or own investigations.


  • designing projects on development processes leading to higher levels of innovation in tourism
  • launching and implementing disciplinary and cross-disciplinary cooperation on tourism-related development and on this basis demonstrating professional insight and responsibility
  • contributing to the planning and implementation of innovative initiatives in a tourism context
  • independently continuing own competency development within the area of tourism development.

Omfang og forventet arbejdsindsats




Prøvens navnCommunication in Tourism
The examination will take the form of a conversation between the student(s), the examiner and the external examiner on the basis of a project report prepared by the student(s). The project report is prepared on the basis of the students’ own choice of subject area within one or a number of the central disciplinary areas of the programme cf. section 4, subsection 3. The project report will be viewed as the joint responsibility of the group. The project report must not exceed 25 pages per student in a group or 30 pages if the report was prepared by one student.

Duration of examination: 20 minutes per student and 10 minutes per group for grading and announcement of result, up to a maximum total of 110 minutes for groups and 30 minutes for individual examinations. The stipulated time intervals include grading and announcement of result.
Tilladte hjælpemidler
Alle skriftlige og alle elektroniske hjælpemidler
CensurIntern prøve
VurderingskriterierThe examination must demonstrate that the student can fulfil the objectives outlined above regarding knowledge and understanding, skills and competencies.

Fakta om modulet

Engelsk titelCommunication in Tourism
Varighed1 semester
UndervisningsstedCampus Aalborg, Campus København


StudienævnStudienævnet for Tværkulturelle Studier
InstitutInstitut for Kultur og Globale Studier
FakultetDet Humanistiske Fakultet