Information Architecture, Rhetoric, and Persuasive Design


Content, progress and pedagogy of the module

The module will introduce the students to key elements of Information Architecture, including experiential, rhetorical and persuasive design principles. During the course module, the students will engage in lectures and discussions on information architecture, knowledge organisation, rhetoric, persuasive and experience design.

Learning objectives


In the module the students will acquire knowledge of:

  • Information Architecture

  • Rhetoric

  • Persuasive design

  • Experience design

  • Knowledge organisation

  • Knowledge of how information architectures participate in an interplay with usability, experiences and learning.


In the module the students will acquire skills in:

  • observing, analysing and interpreting information architectures irrespective of medial and organisational boundaries,

  • evaluating the use of rhetoric in ICT systems

  • analysing the conceptual control and consistency in information architectures, their communicative effects and potential for further development


In the module the students will acquire competences in:

  • taking an analytical, reflective and critical approach to the use of information architecture, rhetoric, persuasive and experience design

  • engaging in an interdisciplinary collaboration on information architectures, rhetoric, persuasive and experience design in a specific context

  • identifying own learning needs and structuring own learning in relation to the use of information architecture, rhetoric, persuasive and experience design in a specific context.



Name of examInformation Architecture, Rhetoric, Persuasive Design, and Experience Design
Type of exam
Oral exam based on a project
The test takes its point of departure in a project report that may not exceed 15 pages per student in the group, and may not exceed 20 pages for individual projects.

Literature foundation: 1500 standard pages supervisor approved, self-selected literature related to the project.
Permitted aids
All written and all electronic aids
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentIn the evaluation of the examination performance, the grade 12 will only be awarded to students who give an excellent performance and demonstrate that they have fulfilled the above objectives exhaustively or with only a few insignificant omissions.

Facts about the module

Danish titleInformation Arkitektur, Retorik og Overbevisning Design
Module codeKAINFOAR161
Module typeProject
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Study BoardStudy Board of Communication and Digital Media
FacultyThe Faculty of Humanities
SchoolSchool of Music, Music Therapy, Psychology, Art, Communication and Technology