Media Analysis


Content, progress and pedagogy of the module

Learning objectives


  • humanistic and social theoretical communication theories
  • basic media science

  • communication and media analysis, various communication theories, both humanistic and social-theoretical, and their usage in relation to mass communicated verbal and visual texts.


  • understanding the characteristics and functions of various media
  • applying and building knowledge on various methods within communication and media analysis, and skills in analyzing various types of texts.


  • working with relevant theories and methods for analyzing issues within the discipline of the elective course
  • communicating ideas and arguments in the subject area of the elective course in an appropriate written and/or spoken manner.

Extent and expected workload




Name of examMedia Analysis
Type of exam
Written exam
The examination is a take- home assignment; the content of the assignment must demonstrate that the student has achieved the above-mentioned learning objectives. The exact content of the assignment will be determined by the course instructor at the start of the semester. The assignment paper must comprise a minimum of six pages and a maximum of eight pages.
The assignment paper will be evaluated by the examiner.
Any re-examinations will be held in accordance with the above guidelines on the basis of a revised assignment paper.
Permitted aids
All written and all electronic aids
Assessment7-point grading scale
Type of gradingExternal examination

Facts about the module

Danish titleMedieanalyse
Module codeBALISE201830
Module typeCourse
Duration1 semester
Language of instructionEnglish
Empty-place SchemeYes
Location of the lectureCampus Aalborg
Responsible for the module


Study BoardStudy Board of Language and International Studies
DepartmentDepartment of Culture and Global Studies
FacultyThe Faculty of Humanities