Strategy and Marketing incl. project

2018/2019

Content, progress and pedagogy of the module

The content of the module takes the company's external environment as a point of departure and includes work with marketing and market analysis as well as strategic theories, models and perspectives within business economics; moreover, project work, which seeks to apply these theories, models and perspectives on an issue from within marketing. The students may choose whether the project work should take as its starting point a case company, a concrete company, several companies or organisations or industries.

Learning objectives

Knowledge

The student must through the module obtain knowledge about:

  • Acquiring knowledge of markets, customers, management and an understanding of organisation, business operations, development, management and use of information systems, communication and business policy and strategy.

  • Acquiring knowledge of the elements of marketing and market analysis.

Skills

The student must through the module obtain skills in:

  • Evaluating the theoretical and practical issues applying to strategy and marketing.

  • Using and disseminating business economics methods and tools.

Competences

The student must through the module obtain competences to:

  • Managing complex and development-oriented situations; developing cognitive ability for critical thinking, analysis and synthesis, efficient problem-solving and decision-making through the use of qualitative and quantitative skills.

  • Conducting a critical analysis of data, information sources and methods.

Exam

Exams

Name of examStrategy and Marketing incl. project
Type of exam
Oral exam based on a project
ECTS20
Permitted aids
All written and all electronic aids
Assessment7-point grading scale
Type of gradingExternal examination
Criteria of assessmentModule examinations are assessed according to the Danish 7-point grading scale. The grade 12 will be awarded to students who give an excellent performance and demonstrate that they have fulfilled the above objectives exhaustively or with few insignificant omissions. The grade 02 will be awarded to students who demonstrate that they have fulfilled the minimum acceptable level of the above learning objectives.

Facts about the module

Danish titleStrategi og marketing inc. projekt
Module codeBAEBA201711
Module typeProject
Duration1 semester
SemesterSpring
ECTS20
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module

Organisation

Study BoardStudy Board of Business Economics
FacultyThe Faculty of Social Sciences