Art & Technology Entrepreneurship

2018/2019

Content, progress and pedagogy of the module

The module introduces entrepreneurship and marketing of art and technology products as an integrated design feature. On the basis of different theoretical positions, the module presents various marketing and strategic design methods and evaluation methods. The module entails analysis of the relationship between art and technology products, their contexts, and various marketing strategies with the view to create suitable entrepreneurial strategies for art and technology products. 

In connection with the module, courses may be offered within the following areas:

  • Strategic Communication
  • Art &Technology Entrepreneurship

Learning objectives

Knowledge

During this module, students should acquire basic knowledge about

  • theories on strategic communication and marketing of experience products
  • methods of analysis and interpretation of well-known marketing practices in a given commercial context

Skills

During this module, students should acquire skills in

  • applying methods of entrepreneurship and marketing practices in a given commercial context
  • analyzing and identifying possible markets and consumer and target groups

Competences

During this module, students should acquire competencies in

  • applying acquired knowledge about marketing and entrepreneurship to existing and future projects within the field of Art &Technology.
  • constructing synergy between marketing, entrepreneurship and artistic artefacts

Type of instruction

Method of working: Individual or group work in relation to course and seminar activities.



Exam

Exams

Name of examArt & Technology Entrepreneurship
Type of exam
Written exam
Form of examination: c)
The examination is a free assignment, which is evaluated by one examiner and awarded a
pass/fail grade.

Number of pages: the written work must not exceed 15 pages. One examiner evaluates the assignment. In case of a Fail grade, anexternal examiner will also evaluate the assignment.

The examination may be substituted by satisfactory and active participation in
courses, i.e. 80% presence and submission of all assignments set during the course.
ECTS5
Permitted aids
All written and all electronic aids
AssessmentPassed/Not Passed
Type of gradingInternal examination
Criteria of assessmentThe examination should demonstrate that the student has fulfilled the objectives outlined above.

Facts about the module

Danish titleOplevelsesteknologi og entrepreneurskab
Module codeBAART201421
Module typeProject
Duration1 semester
SemesterSpring
ECTS5
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module

Organisation

Study BoardStudy Board of Art & Technology
FacultyThe Faculty of Humanities
SchoolSchool of Music, Music Therapy, Psychology, Art, Communication and Technology