Mobilities: Policy, Branding and Place Management

2018/2019

Content, progress and pedagogy of the module

The objective is to strengthen the student’s ability to comprehend mobility policies and management as well as place management and branding in relation to the field of mobilities. This includes studies in leisure and travel, place theory and branding as well as mobility policies, mobility management, travel management and meetings management

Students who complete the module:

Learning objectives

Knowledge

  • Must have knowledge of theories and methods in the field of place theory, management, branding and policymaking in relation to the new mobilities turn.
  •  Must have knowledge of the strengths and weaknesses of methods and tools related to policy, branding and place management
  •  Must have an understanding of the relationships between spatial development, management, policies and branding
  •  Must have knowledge of the relationships between societal developments and mobility policies, mobility management, travel management and meetings management
  •  Must have knowledge of the economic implications of place, branding, policies and management
  •  Must have knowledge of governmentality and regulatory frameworks

Skills

  • Must be able to apply relevant scientific theories and methods related to policy, branding and place management
  • Must be able to evaluate, on the basis of state-of-the-art theories, both private and public sector mobility policies, plans, programmes and strategies
  • Must be able to independently prepare place and mobility policies, plans, programmes and strategies
  • Must be able to combine conventional tools from transport planning and travel management with new concepts, technologies, methods and theories in the field of place and mobilities research 
  • Must be able to analyse empirical cases in relation to policy, branding and place management
  • Must be able to evaluate spatial development in relation to place management and branding

Competences

  • Must be able to professionally communicate results and concepts related to policy, branding and place management
  • Must be able to work in cross-disciplinary contexts in the field of mobility policy, mobility management, travel management and meetings management
  • Must have the necessary competencies in developing models and concepts that capture the relationships between spatial development and the theoretical and methodological aspects of policy, branding and place management

Type of instruction

Lectures supplemented with seminars, field trips, study circles and workshops



Exam

Exams

Name of examMobilities: Policy, Branding and Place Management
Type of exam
Active participation/continuous evaluation
ECTS5
Permitted aids
Without aids
AssessmentPassed/Not Passed
Type of gradingInternal examination
Criteria of assessmentAs stated in the Joint Program Regulations

Facts about the module

Danish titleMobiliteter: Politik, branding og steder
Module codeAODMTM2K176
Module typeCourse
Duration1 semester
SemesterSpring
ECTS5
Location of the lectureCampus Aalborg
Responsible for the module

Organisation

Study BoardStudy Board of Architecture & Design
FacultyTechnical Faculty of IT and Design
SchoolSchool of Architecture, Design and Planning